Elise Pearce

“Shoppable” videos have been on wish lists for some time, enabling consumers to shop whilst watching a video by clicking on, say, a lipstick, a pair of shoes, a jumper etc and finding out where that product is from, it’s availability and potentially making a purchase. When “shoppable” videos were first rolled out in 2012 [...]

Following the launch of the humorous Snickers ‘You’re not you when you’re hungry’ TV campaign AMV BBDO has built on its success with a very clever digital version. The agency worked with Google to serve the campaign to the search engine’s users, every time someone misspelt one of their selected keywords, the search results included [...]

My other half shared this photographer with me last week as inspiration for her new band shots. Massive admiration for his work, it’s incredible. Find more of his stuff here: http://www.matthenryphoto.com/ You’re welcome. :-)

I’m a bit of a geek when it’s comes to weather, I’m fascinated by it, growing up when my friends had posters in their bedroom of boy bands and celebrities my room was plastered with posters of weather facts from the Met Office, I even organised my own work experience there when I was 16. [...]

I’ve only been to Berlin once, years ago, and to be honest whilst it was a brilliant city I’ve not been rushing to go back despite friends continuously telling me i’m wrong. I recently came across these little street art pieces created by Evol who creates intricate stencils that mimic the city blocks surrounding Berlin, gradually [...]

I’m working with a new consumer Photography brand (shortly to be released so more details to follow) but whilst researching opportunities and strategising it’s launch I came across this amazing series of photos. Russia based photographer Murad Osmann followed his girlfriend around the world, her leading the way as he snapped on his smart phone. The series of [...]

Rumors are circulating that Facebook will be rolling out the use of hashtags in the coming months. Giving users the ability to index conversations around a particular topic, just as they currently do on Twitter. This development seems quite natural if you think about it, Twitter uses hashtags, Instagram began using them to allow users [...]

So what are Twitter cards? Twitter cards began rolling out last year, giving new experiences to users via expanded Tweets, this new functionality gave partner websites the option to present their content in more engaging ways on the channel. When users expand Tweets containing links they are presented with further information on that media, in the form of [...]

A quick thought: In a couple of months I turn 30, a lot of people around me are doing so at the same time, some are coping whilst others are struggling. For me birthdays are just a number, I could be upset at the things I haven’t yet achieved in my life or I could [...]

I was catching up on blogs the other day and came across this post by Whatleydude. I have to say it’s rather embarrassing when a friend pulls you up on your own blog writing absences. Sorry James, you’ve kicked me into shape, pen to paper (or fingers to keys) starts now. PS- Yes it has been a [...]