Charities need to take a creative digital step

I’ve been thinking a lot about the use of digital in the Charity sector recently, a few years ago I worked for Actionaid (an amazing charity)- the work I did there was off-line and a hell of a lot of fun. Having that experience combined with my total love for digital, I’ve always done my [...]

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Using Social Media During Natural Distasters

We’re five-months into the new year and so far we’ve seen South Africa devastated by severe flooding, America hit by heavy snowstorms, Australia blasted by a category 4 hurricane, New Zealand shaken by a 6.3 magnitude earthquake (followed by severe flooding and fires). Brazil under water following heavy flooding- causing deadly mudslides, Burma and Thailand [...]

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Text-to-donate just got easier

We’ve all heard of donating money to charities via text messages, usually users text a keyword to a shortcode number assigned to the charity. Users are then directed to a mobile payment site where they can donate and receive electronic tax receipts. However, in a move to make things more efficient a new text-to-donate service, [...]

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“I Like It On” Facebook Breast Cancer Campaign explained

Are your friends declaring where ‘they like it’ on Facebook? Mine too, and it’s causing a bit of stir between my friends, mostly because the guys have no idea what it represents and are getting excited over the sexual connotations. Well calm down boys, us girls are simply declaring where we like to keep our [...]

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10:10 Creates explosive environmental campaign

We’ve all seen the posters, the websites and the adverts telling us how important it is to tackle climate change, but how much do we each actually do to cut our emissions, and how effective are the current media campaigns? Environmental campaigns tend to lecture us to insulate our lofts, change to energy saving lightbulbs [...]

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Facebook co-founder building Social Network for Non-Profits

It seemed to flow perfectly, as (RED) CEO Susan Smith Ellis stood up at the ‘Mashable & 92Y Social Good Summit’ stating someone needed to create a Social Network specifically for connecting people to non-profit organisations, Facebook co-founder, Chris Hughes took to the stage and announced he was the man to do it. Although currently [...]

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‘Buy’ a celebrity on Twitter, all in the name of Charity

A new innovative charity auction launched today, allowing you to bid on famous people for a chance to have them follow, retweet you or mention you in a tweet. TwitChange defines itself as “the first-ever celebrity Twitter auction,” and offers up a pretty hefty list of celebs, from Simon Pegg to Pete Wentz. All money [...]

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Fundraising gets more daring

Everyone has heard of JustGiving, it’s the number one site for fundraising online, users quickly and easily state the charity, the activity and the amount they wish to raise and then sit back and watch the donations roll in. ‘MyDunkTank‘ is a more daring fundraising site. Here users list a number of dares they are [...]

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Mobile Africa

Due to widespread poverty in Africa technology has developed differently than that in the West. Computers are too expensive for most so affordable mobile phones have become the common form of communication. Between 2003 and 2008, Africa had the fastest growing mobile phone market in the world. On average, more than one-third of the African [...]

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The rainbow favela of Rio

For those of you who have been lucky enough to visit Rio you’ll know what a beautiful city it is, expanding white beaches, beautiful views and masses of culture. However there is a clear divide between the rich and poor within the city. Stunning hillside houses overlooking the beaches for the rich, but dark, dirty, [...]

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