Elise Pearce

I’ve been thinking a lot about the use of digital in the Charity sector recently, a few years ago I worked for Actionaid (an amazing charity)- the work I did there was off-line and a hell of a lot of fun. Having that experience combined with my total love for digital, I’ve always done my [...]

2011 has seen some dramatic advances in technology and it’s use, with brands and companies becoming more adventurous with their marketing what developments will continue to grow in 2012 and how? Below are my predictions for the coming year… Gamification ‘Gamification’ is a simple idea- engage people by applying game mechanics to non-game situations. By [...]

We are a world of gamers, currently we spend 3 billion hours a week playing online games, sat infront of a screen captivated by the challenge in front of us. Our concentration, determination and emotions pushed to the limit as we try and save the world, win a race or beat our fellow gamers. What’s [...]

A recent survey carried out by Nielsen shows the exact breakdown of what consumers would be willing to pay for online and what they expect to remain free. The interesting survey asked 27,000 consumers across 52 countries, asking volunteers to state which mediums they have or would pay for- the full breakdown of the chart [...]