Elise Pearce

2011 has seen some dramatic advances in technology and it’s use, with brands and companies becoming more adventurous with their marketing what developments will continue to grow in 2012 and how? Below are my predictions for the coming year… Gamification ‘Gamification’ is a simple idea- engage people by applying game mechanics to non-game situations. By [...]

We’re five-months into the new year and so far we’ve seen South Africa devastated by severe flooding, America hit by heavy snowstorms, Australia blasted by a category 4 hurricane, New Zealand shaken by a 6.3 magnitude earthquake (followed by severe flooding and fires). Brazil under water following heavy flooding- causing deadly mudslides, Burma and Thailand [...]

Nick Newcomen drove 12,238 miles across 30 states over 30 days, writing using a GPS signal within his car. First, he identified the route, then he put a GPS device in his car to trace the route and then finally he took to the road. His chosen message was a simple “Read Ayn Rand.” “The [...]

Since the launch of the iPhone 3GS in June 2009 the introduction of the iPhone 4 has been inevitable and today it was publicly announced. Here’s some of the new features you can expect: New operating system Slightly thinner: (3GS: 0.48in 4: 0.37in) Improved display: (3GS: 480×320-pixel resolution at 163 ppi 4: 960-by-640-pixel resolution at [...]

In a recent study carried out by PANIC! which surveyed 200 students, it found that many admitted to be “addicted” to their iPhones. “When asked to rank their dependence on the iPhone on a scale of 1 to 5 – 5 being addicted and 1 being not at all addicted – 10% of the students [...]

A recent survey carried out by Nielsen unveiled the demographic view of social networking activity on mobile devices, it showed women use their phones for social networking updates 10% more than men. What’s more, in a surprising result it found that the 35-54 age group were active with mobile social networkers than any other group.

A recent survey carried out by Nielsen shows the exact breakdown of what consumers would be willing to pay for online and what they expect to remain free. The interesting survey asked 27,000 consumers across 52 countries, asking volunteers to state which mediums they have or would pay for- the full breakdown of the chart [...]