It seemed to flow perfectly, as (RED) CEO Susan Smith Ellis stood up at the ‘Mashable & 92Y Social Good Summit’ stating someone needed to create a Social Network specifically for connecting people to non-profit organisations, Facebook co-founder, Chris Hughes took to the stage and announced he was the man to do it.
Although currently in the early stages, the Jumo platform will be broken up into three main components: Find, Follow and Support. First, Jumo will help you find non-profit organisations by learning the types of things that interest you and making suggestions. Second, the site will help you follow those organisations by receiving a stream of updates about the work they’re doing and how that work is affecting real people. Hughes said he doesn’t expect people to visit Jumo.com every day, but will instead offer the stream to people wherever they are, be that email, Facebook, mobile or elsewhere.
Hughes began by talking about the January 12, 2010 Haiti earthquake, a disaster he classified as one of “unspeakable proportions.” Over 75,000 stories streamed in across news sources in the days and weeks following the earthquake.
Hughes went on to say, “The content was horrific, but ultimately galvanizing, it led to $1.3 billion raised, more than $31 million of that amount coming via text message donations”. According to Hughes, the disaster demonstrated two things. “First, that people want to help. When we see people in need, it’s our human nature to want to reach out and lend a hand.
More importantly, however, the Haiti earthquake was a clear demonstration of the unsustainable nature of crisis response. In 1989, an earthquake of a similar magnitude hit San Francisco, a city roughly the same size as Port-au-Prince, Haiti. In the 1989 earthquake, 63 people died. In the 2010 earthquake, 230,000 lives were lost. These people weren’t killed by an earthquake, the earthquake was just the catalyst. They were killed by poverty.”
Hughes is hoping to launch Jumo later this year!