Elise Pearce

It seemed to flow perfectly, as (RED) CEO Susan Smith Ellis stood up at the ‘Mashable & 92Y Social Good Summit’ stating someone needed to create a Social Network specifically for connecting people to non-profit organisations, Facebook co-founder, Chris Hughes took to the stage and announced he was the man to do it. Although currently [...]

In a recent visit to Haiti, Bush was filmed by a BBC news crew rubbing his hand on Clinton’s shoulder after shaking hands with a Haitian man. Although it could be quite innocent (a pat on the back for old Clinton) wide speculation has drawn to a much more sinister conclusion. With 980,774 views since [...]

On 12th January 2010 Haiti was struck by the worst earthquake in modern history. Reaching 7.0 on the richter scale the devastation was catastrophic with over 230,000 people killed and more bodies being discovered everyday. Aid and rescue attempts came in from all sides, but with the harbor having been destroyed during the quake it [...]

Eleven days after the Haiti earthquake and the devastation is still catastrophic, with the breaking news that the search for quake survivors is over and alternative new stories taking precedence, new forms of media are prevailing as a main source of information to the outside world. Within hours of the initial quake reporters from around [...]

Social media is becoming an increasing familiar tool to raise awareness, whether thats brand awareness for your company, awareness of your own actions as an individual or awareness of events happening all over the world. Within hours of Haiti being struck by the worst earthquake in over 200 years the use of social media has [...]