Elise Pearce

This week we see the launch of the much-anticipated prequel to the 1968 film, ‘Planet of the Ape’s’, starring Charlton Heston. Expected to smash box-office charts ‘Rise of the Planet of the Apes’ has been in the making for some time, hoping to fill the imagination and hearts of its fans. When the original was [...]

I recently came across an interesting article written by ‘umpf‘ which listed their favourite social media campaigns-campaigns which had made them think ‘wow, great campaign!’ Their list consisted of about 20 campaigns, all chosen subjectively based on their genius creativity and execution- not due to the amount of followers, fans or views. Having scrolled through [...]

In a recent interview with Mediabistro, marketer and writer Seth Godin announced that he will no longer be publishing his books in the traditional way. In the interview he states; “I like the people, but I can’t abide the long wait, the filters, the big push at launch, the nudging to get people to go [...]